Taco Bell is bringing a wild new creation to its menu starting today, May 29th. The fast food chain has teamed up with Cheez-It to debut the Cheez-It Crunchwrap nationwide. This unique item blends the flavors of a classic Crunchwrap with the crunch of Cheez-It crackers.
The Cheesy Creation
The Cheez-It Crunchwrap features a flour tortilla filled with seasoned beef, nacho cheese sauce, lettuce, tomatoes, crunchy red strips, and shredded cheddar cheese. But here’s the twist – it also contains a crunchy tostada shell made out of Cheez-It Scrabble crackers. This adds an extra dose of cheesy crunch to every bite.
Taco Bell’s Vice President of Product Innovation, Liz Matthews, explained the inspiration. “Our customers go crazy over unique and adventurous food innovations. When we combined the signature Cheez-It taste with our iconic Crunchwrap, we knew we had a winner on our hands.”
Limited Time Offering
Like many of Taco Bell’s innovative offerings, the Cheez-It Crunchwrap is only available for a limited time. It will grace menus across the U.S. while supplies last. Once it’s gone, there’s no guarantee it will ever return.
“We love to keep things exciting by rotating sensational flavors on and off the menu,” said Matthews. “So if you want to experience this cheesy mashup, you’ll need to get it before it disappears.”
The Cheez-It Crunchwrap costs $3.49 for just the item or $6.99 as part of a combo meal with a crunchy taco and medium drink.
Online Fan Frenzy
News of the Cheez-It Crunchwrap leaked online a few weeks ago before its official launch. This sparked an avalanche of buzz on social media from both curious and skeptical fans.
“Cheez-Its in a Crunchwrap?! I’m so here for this,” one Twitter user exclaimed. Another remarked, “That actually sounds amazing – the cheesy crunch would be perfect in a Crunchwrap.”
However, others expressed confusion and doubts. “I don’t know how to feel about this,” wrote one bewildered fan. Another chimed in, “Yeah…I think Taco Bell may have gone too far this time.”
Despite the mixed reactions, the announcement instantly went viral. Thousands shared the news, memeing and dissecting every detail of this unexpected mash-up.
Taco Bell’s History of Mashups
For those familiar with Taco Bell, a wild brand collaboration like this shouldn’t come as a surprise. The chain is renowned for constantly pushing the envelope with adventurous limited-time offerings.
From the Nacho Fries to the Naked Chicken Chalupa, Taco Bell has proven fearless when it comes to marrying unusual flavors and ingredients. Just last year, they turned heads with the Big Cheez-It Tostada and Cheez-It Crunchwrap Slider.
According to Matthews, these viral sensations are a huge part of what keeps Taco Bell fans engaged and excited. “Our customers have learned to expect the unexpected from us. These unique, fun mashups give them a whole new taste experience to discuss and share with friends.”
So while the Cheez-It Crunchwrap may seem outrageous at first, it follows Taco Bell’s long tradition of bold culinary mash-ups designed to delight, intrigue, and spark social media frenzies.
Early Reviews
As the Cheez-It Crunchwrap hits restaurants today, the first reviews and reactions are already rolling in online. YouTuber Taco Bae TV posted an early taste test, describing it as “shockingly good” and “the ideal combo of crunch and cheesy flavors.”
On the other hand, Twitter user @FoodiePhil tweeted, “Tried the new Cheez-It Crunchwrap and it’s…a lot. The flavors are solid but it’s pretty heavy and messy. Wouldn’t get it again.”
It seems the wild creation is living up to its polarizing premise – delighting some with its inventive flavors while overwhelming others. Only time will tell if it becomes the next viral success or a short-lived novelty.
No matter what, the Cheez-It Crunchwrap is sure to keep fans talking and Taco Bell’s marketing team celebrating another buzzworthy debut. Head to your nearest Taco Bell to experience and judge this unabashedly bold creation for yourself!
